Clickthrough rate

Clickthrough rate

The percentage rate that people click on a search engine listing or a banner ad. Statistics show that clickthrough rates for search engine listings are six times higher than banner ads.

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Part of Speech: noun
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Industry/Domain: Online services
Category: SEO
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Related terms

clickthrough rate

Online services; SEO

The percentage rate that people click on a search engine listing or a banner ad. Statistics show that clickthrough rates for search engine listings are six times higher than ...

clickthrough rate

Software; Globalization software service

In Web advertising, the number of clicks on an ad on an HTML page as a percentage of the number of times that the ad was downloaded with a page. See also impression.

clickthrough rate (CTR)

Software; Online services; Email; Internet

Slightly inexact because some clicks "get lost" between the click and your server. Also be sure to ask if the CTR is unique, meaning that each individual user is only counted once ...

rate

Science; General science

A quantity measured in relation to another quantity, usually a period of time, is termed as rate.

rate

Language; Public speaking

The speed at which a person speaks.

rate

Accounting; Auditing

1. Judge something with respect to its value, specially against a suitable scale. 2. Proportional or relative value. 3. Amount charged or paid.

pageviews per user

Online services; SEO

The average number of pages a user sees when visiting a website. This is an important measure for web traffic rankings. The more pages on average a user sees before leaving the ...

pay per post (PPP)

Online services; SEO

A search technique where an advertiser pays for posts such as blogs, discussions, quick takes, buzz, video and articles about a particular subject in order to improve search ...

call to action

Online services; SEO

A call to action is search engine technique that encourages a user to complete an action as defined by the ad. "Click here", "Buy Now", "Enter to learn more" or "Click to ...

negative keyword

Online services; SEO

Negative keywords are words that prevent ads from showing for search queries containing those terms. By filtering out unwanted impressions, negative keywords can help internet ...

expandable banner

Online services; Search engines; SEO

A banner ad that can expand in physical size when a user clicks or moves the cursor over the banner.

meta tags

Online services; SEO

The meta tag provides metadata about the HTML document. It's the information placed in the HTML code describing different aspects of the page but not displayed by the browser. ...

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