Column inch

Column inch

An area measurement used to calculate the cost of display advertising in magazines and newspapers; consisting of one column wide by one inch high. Advertising placed in outside columns or near section fronts usually cost more than inside or back listed displays. See fractional ad, PCI, advertising.

This is auto-generated content. You can help to improve it.

0 0

Improve it

Add an image

Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Printing & publishing
Category: Publishing
Company:
Product:
Acronym-Abbreviation:

Collect to Blossary

Other Languages:

Related terms

column inch

Retail; Supermarkets

A newspaper measurement unit, one inch long and one column wide. Ad prices are multiplied by column inches.

column inch

Printing & publishing; Publishing

An area measurement used to calculate the cost of display advertising in magazines and newspapers; consisting of one column wide by one inch high. Advertising placed in outside ...

column centimeter or column inch

News service; Journalism

A measurement of text based on the length of a single standard column of type in a specific newspaper or magazine. Also called a single column centimeter (SCCM).

per column inch (PCI)

Printing & publishing; Publishing

As used to compute advertising rates; see fractional ad, advertising, .

water column inches

Arts & crafts; Ceramics

Standard low-pressure measure of gas pressure, based on pressure required to lift a column of water. Household natural gas pressure is usually 7" or 7 W.C.I. Industrial natural ...

band

Printing & publishing; Publishing

A line or separation in the presentation of an image; see drop out. Also, a strip or stripe of color; see illustration. Also, a track or channel, as audio segment or computer ...

queue

Printing & publishing; Publishing

A sequence of ordered items awaiting processing, especially for some electronic action in a computer system. See pagination, gang.

paper

Printing & publishing; Publishing

An absorbent material made from plant pulp or fibrous substances, usually in thin sheets or leaves, dyed or bleached to a desired hue, pressed or polished into a desired texture, ...

language

Printing & publishing; Publishing

Communication using a formalized system of arbitrary vocal sounds, orthographic symbols and signs, or nonverbal gestures in conventional ways with conventional meanings, such as ...

blanket

Printing & publishing; Publishing

Rubber-coated pad, mounted on a cylinder of an offset press, that receives the inked image from the plate, and transfers it to the surface to be printed by the impression ...

hypertext markup language (HTML)

Printing & publishing; Publishing

The language format used to develop and write document pages on the World Wide Web. Webpages are built with HTML codes or tags (qv) embedded into the text. HTML defines the ...