communication audit

communication audit

A systematic survey of members of a target audience - often members of the media or potential customers - to determine awareness or reaction to a message about a product, service or company.

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Part of Speech: noun
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Industry/Domain: Communication
Category: Corporate communications
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communication

Language; General language

From a semiotic perspective, communication involves encoding and decoding texts according to the conventions of appropriate codes (Jakobson).

communication

Business services; Public relations

The credible, honest and timely two-way flow of information that fosters common understanding and trust.

communication

Medical; Medical research

The process by which information and feelings are shared by people through an exchange of verbal and non-verbal messages. In the context of medical education, its primary function ...

communication

Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver.

communication

Software; Globalization software service

The process of sending or receiving data between two points of a network.

consumer advisory

Communication; Corporate communications

A statement issued by a governmental agency, a public body, an industrial firm or even an individual, meant to inform consumers about the safety or advisability of use of a ...

corporate propaganda

Communication; Corporate communications

Claims that are made by a corporation(s). Corporate propoganda can be for different purposes: 1) to manipulate market opinion to benefit product marketing and sales, 2) to divide ...

corporate communication

Communication; Corporate communications

A department or function of a department, such as marketing, finance, or operations, that is responsible for dissiminating information to important constituencies. Corporate ...

acceptance strategy

Communication; Corporate communications

When an organization accepts responsibility for a crises.

accommodative strategy

Communication; Corporate communications

When a company or organization claims responsibility for a crisis and works to create prevention strategies to avoid having the crisis happen again.

active issue

Communication; Corporate communications

The topic or matter of discussion, debate or dispute between a company and a stakeholder group.

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Industry/Domain: Psychology Category: Behavior analysis

Online cognitive behavioural therapy

An online psycho-therapeutic approach that teaches people to change how they think about and respond to situations so that they feel and act better, ...