Cost per thousand (CPM)

Cost per thousand (CPM)

The cost of delivering 1,000 gross impressions for a radio ad.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Radio advertising
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Related terms

cost per thousand (CPM)

Retail; Supermarkets

An advertising sales term used to calculate how much it costs an advertiser to reach a thousand people.

cost per thousand (CPM)

Online services; Search engines

The cost incurred by the advertiser for a thousand impressions of a designated web banner or text link. This is a measure for the cost of a web marketing campaign in terms of ...

cost per thousand (CPM)

Advertising; Online advertising

One of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. ...

cost per thousand (CPM)

Advertising; Radio advertising

The cost of delivering 1,000 gross impressions for a radio ad.

cost per thousand (CPM)

Advertising; Television advertising

The cost of advertising per thousand potential customers reached by a given broadcast advertisement for tv advertising.

cost per thousand (CPM)

Business services; Marketing

The amount a website will charge an advertiser per 1,000 people clicking on their advertisement.

AM drive

Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

morning drive

Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

Arbitron

Advertising; Radio advertising

A consumer research company in the United States that collects listener data on radio audiences and uses the data to provide radio ratings service.

audience composition

Advertising; Radio advertising

The demographic or socioeconomic profile of a station's audience. Advertisers use this data to better target their ads.

avail

Advertising; Radio advertising

A commercial position in a program or between programs on a given station available for purchase.

average quarter-hour persons (AQH)

Advertising; Radio advertising

The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

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