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Cultural evolution
Cultural evolution begins at the level of the individual, when the behaviour of a person is reinforced by its technological effects. An inventor may discover a new way of making a wheel; a farmer finds a food crop that produces higher yields; and a teacher may find a novel way to teach reading. A culture is said to evolve when these innovations are adopted by the community.
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- Part of Speech: noun
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- Industry/Domain: Psychology
- Category: Behavior analysis
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