Home > Terms > English, UK (UE) > Daypart

Daypart

The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.

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Related terms

daypart
Broadcasting & receiving; Radio & TV broadcasting equipment

The radio station's broadcast day is normally split up (starting at 6am) into a series of 4 hour sessions containing one or more shows.

daypart
Advertising; Radio advertising

The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and ...

Dayparts
Advertising; Marketing communications

Specific segments of the broadcast day; for example, day- time, early fringe, prime time, late fringe, late night.

AM drive
Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

morning drive
Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

Arbitron
Advertising; Radio advertising

A consumer research company in the United States that collects listener data on radio audiences and uses the data to provide radio ratings service.

audience composition
Advertising; Radio advertising

The demographic or socioeconomic profile of a station's audience. Advertisers use this data to better target their ads.

avail
Advertising; Radio advertising

A commercial position in a program or between programs on a given station available for purchase.

average quarter-hour persons (AQH)
Advertising; Radio advertising

The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

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