E-pr

E-pr

Also known as online PR, this involves communications using the Internet/new technology to communicate with stakeholders. This could include tactics from using the company website effectively, to a "word-of-mouth" campaign using email (known as viral marketing).

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Part of Speech: noun
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Blossary:
Industry/Domain: Business services
Category: Public relations
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Related terms

e-pr

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Also known as online PR, this involves communications using the Internet/new technology to communicate with stakeholders. This could include tactics from using the company website ...

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Military; General military

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fiduciary

Business services; Public relations

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viral campaign

Business services; Public relations

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transcript

Business services; Public relations

The written outline of a radio or broadcast about an organization.

vertical media

Business services; Public relations

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trade press

Business services; Public relations

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talking points

Business services; Public relations

A briefing notes to help a spokesman prepare for an interview with a journalist. The cues should cover the issues that are likely to arise in the interview and approach that ...