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Equal distribution

The method used to ensure that commercials are scheduled to run in a broad time period or combination of time periods, getting equally distributed across each time period.

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Related terms

equal distribution
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The method used to ensure that commercials are scheduled to run in a broad time period or combination of time periods, getting equally distributed across each time period.

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Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

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average quarter-hour persons (AQH)
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