Home > Terms > English, UK (UE) > Frontload

Frontload

Refers to creating a schedule that tends to place more commercials on days of the week that have less demand.

This is auto-generated content. You can help to improve it.
0
Improve it
More
Collect to Blossary

Other Languages:

More

Member comments

You have to log in to post to discussions.

Related terms

frontload
Advertising; Radio advertising

Refers to creating a schedule that tends to place more commercials on days of the week that have less demand.

AM drive
Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

morning drive
Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

Arbitron
Advertising; Radio advertising

A consumer research company in the United States that collects listener data on radio audiences and uses the data to provide radio ratings service.

audience composition
Advertising; Radio advertising

The demographic or socioeconomic profile of a station's audience. Advertisers use this data to better target their ads.

avail
Advertising; Radio advertising

A commercial position in a program or between programs on a given station available for purchase.

average quarter-hour persons (AQH)
Advertising; Radio advertising

The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

Terms in the News

Featured Terms

Harry8L
  • 0

    Terms

  • 0

    Blossaries

  • 1

    Followers

Industry/Domain: Cosmetics & skin care Category: Cosmetics

blood facial

A blood facial is an anti-aging procedure that involves a technician first drawing blood from a patient's arm and then spinning it in a centrifuge to ...

Contributor

Featured blossaries

Test Business Blossary

Category: Business   2 1 Terms

Sleep disorders

Category: Health   3 20 Terms

Browers Terms By Category

TERMS

SOCIAL

EXTRAS

SOLUTIONS