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Generic advertising
The promotion of a particular commodity without reference to a specific producer, brand name or manufacturer. Producers join together to expand total demand for the commodity, thereby helping their own sales. These activities are often self-funded through assessments on marketings called check-off programs.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Agriculture
- Category: General agriculture
- Company: USDA
- Product:
- Acronym-Abbreviation:
Other Languages:
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