Home > Terms > English, UK (UE) > Generic advertising and promotion
Generic advertising and promotion
The promotion of a particular commodity without reference to a specific producer, brand name, or manufacturer. Because individual producers of nearly homogeneous agricultural commodities cannot easily convince consumers to choose one egg or orange or a single cut of beef over another, they join together in commodity promotion programmes to use generic advertising to expand total demand for the commodity, thereby helping their own sales as well. Activities are intended to expand both domestic and export demand; examples include advertising, nutrition education, research to improve product quality and appeal, market research studies, and technical assistance. These activities are often self-funded through assessments on marketings called check-off programs.
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Agriculture
- Category: Agricultural programs & laws
- Company: USDA
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Ladies in white
In Spanish "Damas de Blanco", is an opposition movement in Cuba consisting of wives and other female relatives of gaoled dissidents. The ...
Contributor
Featured blossaries
Browers Terms By Category
- Wireless networking(199)
- Modems(93)
- Firewall & VPN(91)
- Networking storage(39)
- Routers(3)
- Network switches(2)
Network hardware(428) Terms
- General furniture(461)
- Oriental rugs(322)
- Bedding(69)
- Curtains(52)
- Carpets(40)
- Chinese antique furniture(36)
Home furnishings(1084) Terms
- Rice science(2869)
- Genetic engineering(2618)
- General agriculture(2596)
- Agricultural programs & laws(1482)
- Animal feed(538)
- Dairy science(179)
Agriculture(10727) Terms
- Osteopathy(423)
- Acupuncture(18)
- Alternative psychotherapy(17)
- Ayurveda(9)
- Homeopathy(7)
- Naturopathy(3)
Alternative therapy(489) Terms
- Body language(129)
- Corporate communications(66)
- Oral communication(29)
- Technical writing(13)
- Postal communication(8)
- Written communication(6)