The British supermarket chain Sainsbury's is renaming its tiger bread after a letter a three-year-old girl wrote to the company, saying the bread looked more like a giraffe, went viral.

Lily Robinson wrote "Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2". Lily's mother then posted the letter on her blog and after it again became a topic of conversation on social media sites last week, the bread has since been renamed.

Tiger bread is typically a bloomer loaf with a pattern baked into the top. Rice paste is brushed on to the surface before baking, forming the pattern as it dries and cracks while it bakes.