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Goodwill
An intangible asset which provides a competitive advantage, such as a strong brand and reputation. Following an acquisition, goodwill will appear on the balance sheet of the acquirer in the amount by which the purchase price exceeds the net tangible assets of the Target.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Banking
- Category: Mergers & acquisitions
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