Hook

Hook

Something written early in an article that grabs the reader's attention and makes the reader want to read the rest of the article..

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Printing & publishing
Category: Newspaper
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Related terms

hook

Internet; Internet communication

A location in a software's application where programming that invokes a certain function is inserted.

j-hook

Retail; Supermarkets

A wire clip-on hook that attaches to the front edge of a grocery gondola and is used to display high-impulse products and gadgets, usually packaged on punched cards. Also called ...

hook

Printing & publishing; Publishing

Something that attracts attention, as an audience captivated by a dramatic introduction; or entices patronage, as to snare clients and customers. See cover lines, skyline, teaser, ...

s-hook

Convention; Conferences

Type of hanging hardware in shape of letter "S" used as hanger for plaques, etc.

Hooke

Science; Basic science

English scientist who studied plant tissues and fossils under microscope. He invented the word cell to describe the structure he observed.

on-hook

Telecommunications; General telecom

In telephony, the condition that exists when an operational telephone, or other user instrument, is not in use. Note: On-hook originally referred to the storage of an idle ...

The Daily

Printing & publishing; Newspaper

The Daily is an e-newspaper published by News Corp for the Apple iPad. Unlike traditional newspapers, The Daily takes advantage of iPad's interactive and online features offering ...

newspaper

News service; Newspaper

Newspaper is a publication issued at regular and usually close intervals, especially daily or weekly, commonly containing news, comment and features.

letters to the editor

Printing & publishing; Newspaper

Letters from readers - they appear in the letters to the editor portion of the op-ed section of the newspaper.

scoop

Printing & publishing; Newspaper

A news story that no other reporter has discovered yet! Every reporter wants to be the first one to write about a big story. When they do, they are said to have "scooped" their ...

rag

Printing & publishing; Newspaper

A colloquial (a disparaging slang) term for a newspaper.

supporting paragraphs

Printing & publishing; Newspaper

Paragraphs following the lead; these paragraphs go into more detail about the topic, often including quotes and interesting facts. The less important information should appear ...

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Industry/Domain: Animals Category: Insects

Zombie ants

Ants with their mind controlled by parasitic fungi. The fungus species of Ophiocordyceps can inject fungal cells into an ant's head to take over its ...