Home > Terms > English, UK (UE) > Infiltration marketing
Infiltration marketing
1. Gaining the endorsement of a product from community trend setters and cultural leaders at a local level, who have a much stronger impact on their peers opinions than a national celebrity. 2. Entering a chat room or blog to pose as an ordinary reviewer of a product in an attempt to increase positive buzz.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
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