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Home > Terms > English, UK (UE) > Marketing automation
Marketing automation
A subset of customer relationship management (CRM) functions that focuses on the definition, scheduling and tracking of marketing campaigns. It includes the identification of target markets, advertising delivery, budget definition, results analysis and other related activities.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Software
- Category: Supply chain
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