All the means by which news is disseminated in society: newspapers, magazines, television, radio, and Internet, including social media sites such as Facebook and Twitter. Conservatives often claim that the mainstream media is biassed against them, and this dissatisfaction has in part led to the rise of "talk radio," call-in shows which are dominated by right-wing hosts and contributors, such as Rush Limbaugh. The U.S. has been called the world's first "media state," in which the media dominates the political process. Because of the decline in political party organizations, politicians now take their message straight to the people via the media. Elections can be won or lost by paid TV advertising campaigns; "media events," designed to showcase the candidate and his wares, are carefully orchestrated. But the media has imposed its own laws on political discourse. Speeches, instead of being full of carefully argued substance, are geared to 10-second or less "sound bites" for the evening news; a politician's "image" is everything, and is carefully crafted by media-savvy experts. The result is often a media-packaged candidate whose real nature and political convictions are hard to determine.