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Home > Terms > English, UK (UE) > Microcasting
Microcasting
The description of small, focused audio and video programmes delivered directly to a specialised audience on a program-by-program basis rather than a channel-by-channel basis. As opposed to broadcasting, a microcast is generally niche programming that users can subscribe to via many delivery and display devices.
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- Part of Speech: noun
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- Industry/Domain: Internet
- Category: Social media
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