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Money authority need (MAN)

M.A.N. or MAN is an acronym used in selling for qualifying new prospects. It stands for money, authority and need.

Does the prospect have the Money to pay? (M)

Does the prospect have the Authority to buy? (A)

Does the prospect have a Need for the product? (N)

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  • Part of Speech: noun
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  • Industry/Domain: Marketing
  • Category: Advertising
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