An ego-based cognitive model for time. In this cognitive model, time is a landscape over which the ego moves, and is understood by virtue of the motion of the ego across this landscape, towards specific temporal moments and events that are conceptualised as locations. As with the moving time model, the central inference which arises has to do with the location of temporal events relative to the subjective experience of now. However, in addition, time is conceptualised in terms of units or amounts, by virtue of it being conceptualised in terms of a spatial landscape that can be divided.

Evidence for linguistic encoding of the moving ego model comes from examples such as the following:

1. We're moving towards Christmas
2. We're approaching my favourite part of the piece
3. She's passed the deadline
4. We'll have an answer within two weeks
5. The meetings were spread out over a month