A company that manufactures products of its own designs, which are then sold under an OEM's brand name. Typically, the ODM determines what products to build and the OEM simply purchases the items ready-to-go. Unlike an EMS provider, an ODM designs products based on its own intellectual property. More and more OEMs are considering the ODM model because it offers them a more complete turnkey solution, with less design and supply-chain interactions with the supplier.