Demand-Side Management(DSM) programme other than Direct Load Control and Interruptible Load that limits or shifts peak load from on-peak to off-peak time periods. It includes technologies that primarily shift all or part of a load from one time-of-day to another and secondarily may have an impact on energy consumption. Examples include space heating and water heating storage systems, cool storage systems, and load limiting devices in energy management systems. This category also includes programmes that aggressively promote time-of-use rates and other innovative rates such as real time pricing. These rates are intended to reduce consumer bills and shift hours of operation of equipment from on-peak to off-peak periods through the application of time-differentiated rates.