A kind of metonymic ICM. Individual category members that represent ideals are paragons. For instance, a car manufactured by Rolls-Royce represents a paragon in terms of luxury cars, Nelson Mandela represents a paragon in terms of political leaders, Winston Churchill in terms of war leaders, and so on. Because paragons stand for an entire category, they set up norms and expectations against which other members of the category may be evaluated. For instance, the comment, 'He's no Nelson Mandela' about a particular political leader may represent a negative assessment as to the leader's altruism and so forth. In this way, paragons give rise to typicality effects.