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Home > Terms > English, UK (UE) > Press kit
Press kit
An information packet compiled on a specific subject, person, or event, which is also called a media kit; and usually contains a news release, a storey summary, background details (eg: resume/r俿um? biography, statistics), and any related materials (eg: jacket illustration, white paper). See advance, publicist, blad, advertising.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Printing & publishing
- Category: Publishing
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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