Creation of recorded image information with associated audio, including necessary editing to achieve the thematic and artistic content desired for distribution. Production includes the three subdivisions: origination, post-production, and distribution. During production, there may be one or more interconversions of the image information between photographic and electronic modes. At the conclusion of the production step, the programme has its intended final artistic and thematic content. When the major portion of the production process has been completed and the programme is transferred to distribution, it may be required to transform systems to whatever formats best meet the program’s distribution requirements.