Also known as styled text. The result of adding information to plain text. Examples of information that can be added include font data, color, formatting information, phonetic annotations, interlinear text, and so on. The Unicode Standard does not address the representation of rich text. It is expected that systems and applications will implement proprietary forms of rich text. Some public forms of rich text are available (for example, ODA, HTML, and SGML). When everything except primary content is removed from rich text, only plain text should remain.