Rotation

Rotation

The distribution of commercials across a section of days and hours within the purchased time period.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Radio advertising
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Related terms

rotation

Retail; Supermarkets

A shelf-stocking procedure that ensures first-in, first-out by pulling older stock forward and placing newer stock at the back during restocking. See stock rotation.

rotational

Weather; Meteorology

The act or process of turning around a center or an axis. Regular and uniform variation in a sequence or series.

rotate

Education; SAT vocabulary

To cause to turn on or as on its axis, as a wheel.

rotation

Astronomy; General astronomy

The act of spinning on an axis is called spinning. The Earth makes one complete rotation every 24 hours.

rotation

Jewelry; General jewelry

An industry term that refers to a variety of different jewelry pieces sold at one time.

rotate

Plants; Botany

Circular and flattened, e.g. Of a corolla with a very short tube and spreading lobes.

AM drive

Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

morning drive

Advertising; Radio advertising

The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

Arbitron

Advertising; Radio advertising

A consumer research company in the United States that collects listener data on radio audiences and uses the data to provide radio ratings service.

audience composition

Advertising; Radio advertising

The demographic or socioeconomic profile of a station's audience. Advertisers use this data to better target their ads.

avail

Advertising; Radio advertising

A commercial position in a program or between programs on a given station available for purchase.

average quarter-hour persons (AQH)

Advertising; Radio advertising

The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.

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