Screen printing

Screen printing

Screen printing is a process where a design is placed on a screen of fine mesh. Blank areas of the design are blocked with a special substance and dye or ink is pushed through the rest of the mesh surface onto fabric or other textiles. Screen printing is one of the more popular ways to customise promotional items like hats and shirts with company information.

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Industry/Domain: Advertising
Category: Marketing communications
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screen printing

Printing & publishing; Publishing

A method of printing by using a squeegee to force ink through an assembly of mesh fabric and a stencil; also called "screen process printing". See silkscreen.

screened print

Printing & publishing; Paper

A print made from continuous tone copy that was screened during exposure.

screen printing

Textiles; Manufactured fibers

A method of printing similar to using a stencil. The areas of the screen through which the coloring matter is not to pass are filled with a waterproof material. The printing ...

screen printing

Home furnishings; Carpets

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screen printing

Printing & publishing; Typography

Technique of printing by using a squeegee to force ink through an assembly of mesh fabric and a stencil.

screen printing

Advertising; Marketing communications

Screen printing is a process where a design is placed on a screen of fine mesh. Blank areas of the design are blocked with a special substance and dye or ink is pushed through the ...

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A simple model of the communications process relating level of expenditure to sales effect.

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The agency’s revenue derived from direct advertising expenditure.

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