A misnomer for the delivery of a reinforcer to oneself based on one's own behavior. In so-called self-reinforcement, the contingencies and establishing operations that affect the behavior that is purportedly reinforced are confounded with those that affect the delivery of the reinforcer to oneself. The organism that appears to self-reinforce must be able to discriminate behavior that qualifies for the reinforcer from behavior that does not, this behavior is more appropriately described as an example of the discrimination of properties of one's own behavior.