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Sponsorship
The purchase by an advertiser of a a unique right of association with a radio programme or specific feature. The message is similar to a mention, but typically comes with a longer-term commitment with additional exposure on signage and websites.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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