Home > Terms > English, UK (UE) > Sponsorship

Sponsorship

The purchase by an advertiser of a a unique right of association with a radio programme or specific feature. The message is similar to a mention, but typically comes with a longer-term commitment with additional exposure on signage and websites.

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Related terms

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Donated financial or material support, usually in exchange for recognition; Paid opportunity for entity or an exhibitor to increase its visibility at the event.

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The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.

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