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Unit
The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the commercial message is short and clear, shorter lengths are effective as they cost less so more commercials can be produced for any given budget, leading to increased reach and frequency.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
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