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Home > Terms > English, UK (UE) > Word of mouth (WOM)
Word of mouth (WOM)
The passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organised publication, or traditional marketing. Word of mouth is typically considered a spoken communication, although Web dialogue such as blogs, message boards, and emails are often now included in the definition.
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- Part of Speech: noun
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- Industry/Domain: Internet
- Category: Social media
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