Home > Industry/Domain > Advertising
Advertising
The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.
0Categories 16774Terms
Add a new termContributors in Advertising
Advertising > 
yield equivalence
Financial services; General Finance
The interest rate at which a tax-exempt bond and a taxable security of similar quality give the investor the same rate of return.
reading the green
Sports; Golf
The skill of looking at the green and figuring out which way the ball will move as it goes toward the hole. Will it break to the left, right or go straight.
special assessment bond
Financial services; General Finance
A municipal bond with interest paid by the taxes of the community benefiting from the bond-funded project.
meteors
Astronomy; General astronomy
Small rocky and/or icy particles that are swept up by the earth in its orbit about the sun. Also called "shooting stars", they travel across the sky in a very short time, from ...
colour accuracy
Advertising; Billboard advertising
Conformity or exactness of color match, clarity and accuracy within the individual primary color groups of red, green and blue.
