Advertising

Advertising

The methods and act of calling something to the attention of the public especially through paid announcements. Also includes the business of preparing advertisements for publication or broadcast.

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biotechnology

Biology; Biotechnology

A field of applied biology where living organisms are utilized for the purposes of technology, engineering, medicine etc.

master netting arrangement

Financial services; Accountancy

An arrangement providing for an entity that undertakes a number of financial instrument transactions with a single counterparty to make a single net settlement of all financial ...

media mix

Advertising; Billboard advertising

The combination of media types used together to meet the objectives of a media plan.

shooting your age

Sports; Golf

a round of 18 holes of golf where a given player has a score equal to, or less than, his/her age

chrominance

Consumer electronics; Video camera

Color part of the composite video signal. Also called C. Separately transmitted in Y/C (S-video). It is the combination of the two color difference signals (U or R-Y) and (V or ...