5 Terms
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Economics
basics of economics
Industry: Economy
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Economics
Acceptable price range
Economy; Economics
An expectation in the minds of consumers regarding price levels for a product category; consumers are reluctant to buy below the acceptable price range for fear that the product will be inferior, or ...
Blanket purchase order
Economy; Economics
A purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time; also called a Blanket Contract.
Access barriers
Economy; Economics
Factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Booz, allen and hamilton
Economy; Economics
A U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
Blocked markets
Economy; Economics
Markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.
Bonus plan
Economy; Economics
A scheme for additional payments to salespeople to be made at the discretion of management for a particular sales achievement.
