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Economics

basics of economics

Contributors in Economics

Economics

Field Selling

Economy; Economics

Face-to-face sales calls made by company representatives on customers in their homes or places of business.

Flag

Economy; Economics

An area on a product label which interrupts the design to announce a special offer or similar promotion.

Below-the-Line Advertising

Economy; Economics

All advertising by means other than the five major media - the press, television, radio, cinema and outdoors; below-the-line advertising employs a variety of methods - direct mail, sponsorship, ...

Belongers

Economy; Economics

A term used by SRI International in the first version of their Values and Lifestyle study (VALS 1) to describe one of the nine groups identified in the U.S. population; Belongers, the largest group, ...

Belongingness and Love Needs

Economy; Economics

The desire for love and affection from others. See Maslow's Hierarchy of Needs.

Body language

Economy; Economics

A nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication; Kinesic Communication; Proxemic ...

Body copy

Economy; Economics

The descriptive paragraphs in a print advertisement (as opposed to the headlines.

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