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General language
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General language
Non-neutrality of the medium
Language; General language
Marshall McLuhan's notion that 'the medium is the message' can be seen as a semiotic concern: to a semiotician the medium is not 'neutral'. Each medium has its own technical constraints, affordances ...
Naturalism
Language; General language
In some contexts naturalism is regarded as a reductionist form of realism which offers detailed but superficial representations of the appearance of things (verisimilitude), in contrast to a mode ...
Reproductive fallacy
Language; General language
André Bazin refers to this fallacy as being that the only kind of representation which can show things 'as they really are' is one which is (or appears to be) exactly like that which it represents in ...
Prague school
Language; General language
This influential structuralist and functionalist group of linguists/semioticians was established in 1926 in Prague by Czech and Russian linguists, although the term 'Prague school' was not used until ...
Semiotics
Language; General language
Loosely defined as 'the study of signs' or 'the theory of signs', what Saussure called 'semiology' was: 'a science which studies the role of signs as part of social life'. Saussure's use of the term ...
Sender and receiver
Language; General language
Within transmission models of communication, these terms are used to refer to the participants in acts of communication (communication being presented as a linear process of 'sending' 'messages' to ...
Semiotic triangle
Language; General language
Peirce's triad is a semiotic triangle; other semiotic triangles can also be found. The most common alternative changes only the unfamiliar Peircean terms, and consists of the sign vehicle, the sense ...
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