23 Terms
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General language
Use this category for general terms related to languages.
Industry: Language
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General language
Encoding
Language; General language
The production of texts by encoders with reference to relevant codes (Jakobson). Encoding involves foregrounding some meanings and backgrounding others.
Meaning
Language; General language
Saussure's conception of meaning was purely structural, relational and differential - the meaning of signs was seen as lying in their systematic relation to each other. In contrast, referential ...
Message
Language; General language
This term variously refers either to a text or to the meaning of a text - referents which literalists tend to conflate.
Medium
Language; General language
The term 'medium' is used in a variety of ways by different theorists, and may include such broad categories as speech and writing or print and broadcasting or relate to specific technical forms ...
Mcluhanism
Language; General language
Marshall McLuhan (1911-1980) was a Canadian literary scholar who enjoyed international cult status as a media guru in the 1960s. 'McLuhanism' is a term sometimes used to refer to his notion that 'the ...
Metalingual function
Language; General language
In Jakobson's model of linguistic communication this is deemed to be one of the key functions of a sign. This function refers to the codes within which the sign may be interpreted.
Mediation
Language; General language
Semioticians emphasise the mediatedness of experience, reminding us that we are always dealing with signs and codes, not with an unmediated objective reality.
