Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Click through

Advertising; Online advertising

The action of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyperlinked to.

Reach

Advertising; Online advertising

This refers to the number of unique visitors to a site across the length of the reporting period. Sometimes called 'unduplicated audience'.

Cost per thousand (CPM)

Advertising; Online advertising

One of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal ...

Banner

Advertising; Online advertising

A banner is an advertisement in the form of a graphic image that typically runs across a Web page or is positioned in a margin or other space reserved for ads. Banner ads are usually Graphics ...

Remnant space

Advertising; Online advertising

Advertising space that remains unsold right before it is about to be used and thus often sold at a discount at the last minute.

A term used to describe the total number of visitors to a site over a certain time period. The only way to accurately track this is to require each visitor to login with a unique user name to gain ...

Pixel

Advertising; Online advertising

Short for picture element (Pixel), a pixel is a measurement representing a single point in a graphic. Most ad units are measured in pixels such as the common 468 pixel x 60 pixel sized baner.