Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Rich media

Advertising; Online advertising

Rich media is advertising that contains perceptual or interactive elements more elaborate than the usual banner ad. Today, the term is often used for banner ads with popup menus that let the visitor ...

Campaign

Advertising; Online advertising

The process of planning, creating, buying and tracking an advertising project from start to finish.

Search engine optimization (SEO)

Advertising; Online advertising

The practise of promoting a web site through a search engine's organic listings.

Ad server

Advertising; Online advertising

A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable display of online ...

Graphical interchange format (GIF)

Advertising; Online advertising

A graphical file extension. Most banner advertisements are created in the GIF format. More popular than the JPEG format. GIF89a or animated GIFs are a sequences of standard GIF images combined to ...

Defeating cache

Advertising; Online advertising

The process to add a random number to the banner HTML each time the page is reloaded. This causes a separate banner request to be sent to the server, thus insuring the banner is not cached and banner ...