Supermarkets

Supermarkets

Terms that are in relation to the biggest kind of retail store.

Industry: Retail

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Supermarkets

Demand item

Retail; Supermarkets

A product or brand whose consumer popularity makes it an essential item for a store to stock.

Controlled atmosphere packaging (CAP)

Retail; Supermarkets

A product packaged in a low-oxygen, nitrogen-rich wrap that preserves freshness.

Bounce back

Retail; Supermarkets

A product marketing technique that pairs a customer's refund with a rebate on a product.

Test market

Retail; Supermarkets

A market area representative of the average national demographics and buying patterns, which is chosen to test new products, promotions and to forecast sales. See trading area.

Deal period

Retail; Supermarkets

A manufacturer's time frame for special allowances to retailers for a promotion.

Promotional licencing

Retail; Supermarkets

A marketing agreement between a manufacturer and a celebrity to use his or her image in promoting a product.

Balanced features

Retail; Supermarkets

A marketing and/or merchandising programme that features and/or displays short-profit and long-profit products together as a combination sale. See related items.