14 Terms
Home > Industry/Domain > Retail > Supermarkets
Supermarkets
Terms that are in relation to the biggest kind of retail store.
Industry: Retail
Add a new termContributors in Supermarkets
Supermarkets
Promotion
Retail; Supermarkets
A marketing campaign to increase sales through advertising, merchandising, signage, and special events.
Push/pull
Retail; Supermarkets
A marketing concept in which product is "pushed" by a manufacturer with a special promotion (advertising, merchandising) and "pulled" out of the store through customers' demand created by the ...
Sales representative
Retail; Supermarkets
A marketing person employed by a manufacturer or wholesaler to represent certain product brands within a given sales area.
Swell allowance
Retail; Supermarkets
A manufacturer's refund or invoice deduction to cover the costs of spoiled, processed foods, products packed in glass or dented cans. See breakage allowance; swells.
Self-liquidating premium
Retail; Supermarkets
A manufacturer's premium in which the product's cost is recovered through a retail sale of the product.
Cents-off
Retail; Supermarkets
A manufacturer's practise of printing a cents-off coupon on a product label to boost sales for that product.
