Supermarkets

Supermarkets

Terms that are in relation to the biggest kind of retail store.

Industry: Retail

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Supermarkets

Promotion

Retail; Supermarkets

A marketing campaign to increase sales through advertising, merchandising, signage, and special events.

Roll-out

Retail; Supermarkets

A marketing campaign to introduce a new product.

Push/pull

Retail; Supermarkets

A marketing concept in which product is "pushed" by a manufacturer with a special promotion (advertising, merchandising) and "pulled" out of the store through customers' demand created by the ...

Sales representative

Retail; Supermarkets

A marketing person employed by a manufacturer or wholesaler to represent certain product brands within a given sales area.

Swell allowance

Retail; Supermarkets

A manufacturer's refund or invoice deduction to cover the costs of spoiled, processed foods, products packed in glass or dented cans. See breakage allowance; swells.