Corporate communications

Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Industry: Communication

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Corporate communications

Corporate communication

Communication; Corporate communications

A department or function of a department, such as marketing, finance, or operations, that is responsible for dissiminating information to important constituencies. Corporate communication is also ...

Claims that are made by a corporation(s). Corporate propoganda can be for different purposes: 1) to manipulate market opinion to benefit product marketing and sales, 2) to divide public opinion about ...

Copy testing

Communication; Corporate communications

Research that determines reactions and responses to written copy.

Elaboration likelihood model

Communication; Corporate communications

A theoretical model of how attitudes are formed and changed based on an 'elaboration continuum,' which ranges from low elaboration (low involvement and attention) to high elaboration (high ...

Economic or market stake

Communication; Corporate communications

A situation where the interest of an individual or group in an organisation is financial or utilitarian (e.g. receiving a good quality product for paying money).

Dialogue strategy

Communication; Corporate communications

A process of communication in which both parties mutually engage in an exchange of ideas and opinions (e.g., organisations and stakeholders having cordial discussions).

Dominant coalition

Communication; Corporate communications

A group of people within an organisation - mostly the executive or senior management team - making the important decisions regarding the direction and focus of the firm.