Corporate communications

Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Industry: Communication

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Corporate communications

Faux pas

Communication; Corporate communications

This is when an external agent (e.g. NGO), claims that an organisation has violated accepted, although unwritten, social rules and expectations.

Expert prescriber

Communication; Corporate communications

A role whereby a communication practitioner acts as a specialist on communication issues but to a large extent, independently of senior management.

Executive team

Communication; Corporate communications

The senior management team of a company, usually led by the CEO, in charge of the overall management and strategic direction of the entity.

Leadership communication

Communication; Corporate communications

This is the general skills of a leader in communicating to employees in an organization; including visionary and transformational abilities to inspire and motivate employees as well as skills to ...

Latent issue

Communication; Corporate communications

A development or trend in the public arena that can be detected and monitored, and which in time may result in an active issue that becomes associated in the public mind with an organisation or ...

Laddering

Communication; Corporate communications

This is a research method where people's opinions are represented as a means-end chain; it is used to infer the basic values and motivations that drive people.

Gatekeeping research

Communication; Corporate communications

This refers to the analysis of the characteristics of a press release or video news release that allow them to 'pass through the gate' and appear in a news medium.