Marketing

Marketing

Industry: Business services

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Marketing

Consumer behaviour

Business services; Marketing

The considerations and patterns of a consumer during the decision making process to purchase a product.

Brand management

Business services; Marketing

Creating, maintaining and improving a brand's image through the use of the marketing mix.

Brand personality

Business services; Marketing

The ideas and values a consumer perceives a brand to possess.

Brand value

Business services; Marketing

A monetary value assigned to a brand(which may be discounted to a net present value), an increase in a rate of return or any number of softer market research measures such as awarenss or ...

value-based pricing

Business services; Marketing

Α pricing strategy which sets prices primarily on the value, perceived or estimated, to the customer rather than on the cost of the product, historical or competitive prices.

product bundle pricing

Business services; Marketing

A marketing ploy in which several products are offered for sale in one combined unit. Helps the company get rid of old stock. Cds and DVDs, software products, fast food meals and cable television ...

οptional product pricing

Business services; Marketing

A method of determining product costs whereby a business sets a low cost for its most basic product and then profits from selling more costly accessories.