29 Terms
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Marketing
Industry: Business services
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Marketing
Product orientation
Business services; Marketing
A company that tries to create the highest quality product possible for its customers.
Displacement marketing
Business services; Marketing
Marketing a product to gain recognition of another product that falls under the same brand. This is usually done in instances where marketing the latter product may be illegal or frowned upon.
Dog
Business services; Marketing
A product with a low market share in a market with little or no growth.
E-marketing
Business services; Marketing
A situation where marketing objectives are achieved through use of electronic communications technology.
Endorsement
Business services; Marketing
A well known individual or entity, usually monetarily compensated, gives affirmation of a product's worth.
Advertisement
Business services; Marketing
A message placed in a mass medium (and usually paid for by the advertiser) to persuade targeted customers or prospects.
E-lancer
Business services; Marketing
Partner of a producer doing online business resp. all participants of a supply chain offering a product via the Web
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