65 Terms
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Marketing
Industry: Business services
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Marketing
Buzz
Business services; Marketing
Emails, text messages, and other word of mouth communicative means to promote excitement and anticipation around a product.
Cartel
Business services; Marketing
A group of companies or countries that attempt to control the price of a product by controlling its production and marketing.
Cash cow
Business services; Marketing
A product generate high revenue and owns a large sum of the market share within a market that is not growing.
Cause related marketing
Business services; Marketing
A promotional strategy in which a company or product partners itself with a public cause and will donate a percentage of its revenue.
Comparative advertising
Business services; Marketing
Advertising strategy of comparing a company or product with another company or product.
Competitions
Business services; Marketing
Sales promotions that encourage consumers to buy a product or service for the opportunity to have a chance of winning a prize.
Confusion marketing
Business services; Marketing
Deliberately making pricing, services and products confusing so it becomes difficult for the consumer to compare between companies.
