Contributors in Marketing

Marketing

Ratification

Business services; Marketing

Confirmation of a prior act that may not have been authorised but to which the principal agrees to be bound is called ratification.

Estoppel

Business services; Marketing

A legal doctrine that prevents a person from denying facts or suggestions that his or her conduct has suggested.

Respondeat superior

Business services; Marketing

A legal theory that imposes legal liability on an employer for the actions of the employee.

Constructive trust doctrine

Business services; Marketing

The theory that a partner who acquires profits for his own enrichment holds such funds for the benefit of the company as a whole and can be ordered to return such funds to the other partners.

Judicial dissolution

Business services; Marketing

A court's determination that a company should be dissolved for the good of the partners because the business has engaged in illegal activities.

Actual authority

Business services; Marketing

Actual authority refers to the specific instructions, rights, and parameters granted to the agent from the principal.

Agency

Business services; Marketing

A legally recognized, fiduciary relationship where one person acts on behalf of another. Agents act under the authority, consent of principal.

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