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Cost per click (CPC)
Business services; Marketing
The amount an advertiser pays to websites when their advertisement is clicked on.
Cost per thousand (CPM)
Business services; Marketing
The amount a website will charge an advertiser per 1,000 people clicking on their advertisement.
Customer lifetime value (CLV)
Business services; Marketing
A value given customers of the total profitability through out their lifetime.
Customer relationship management (CRM)
Business services; Marketing
Consisting of operational, analytical and collaborative CRM, it is a method of managing and organising customer relationships using software.
Decision making unit (DMU)
Business services; Marketing
A team within an organisation that makes the decision on whether to buy a product or not.
Peer to peer (P2P) marketing
Business services; Marketing
A promotional programme or technique that is used to encourage current customers to attract more customers by offering rewards and incentives.
Porter’s generic strategies
Business services; Marketing
Michael E Porter's theory on how a company can gain competitive advantage through cost leadership, differentiation and focus.
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