Temperatura boje

Temperatura boje

The degree of hotness or coolness of a color, measured in degrees Kelvin. If a video display is said to have a color temperature of 7,000° Kelvin, for example, the whites have the same shade as a piece of pure carbon heated to that temperature. Low color temperatures have a shift toward red, and high color temperatures have a shift toward blue. The standard white for NTSC in the United States is 6,500° Kelvin.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Billboard advertising
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Related terms

Mijenjanje boje

Advertising; Billboard advertising

The angle of viewing off axis where the slightest change in pixel coloration occurs.

minimum boje

Jewelry; Jewelry

In jewelry that has more than one diamond, the color may vary from one stone to the next. All of the diamonds in that piece have a color equal to or better than the minimum color ...

zaštita boje

Personal care products; Shampoo

Kategorija proizvoda formulirana kako bi produžila život boje kose smanjujući blijeđenje.

skidanje boje

Personal care products; Shampoo

Proces uklanjanja neželjene boje kose koristeći različite vrste izbjeljivača. Budući da je skidanje boje štetno za kosu, preporučuje se dubinska regeneracija kose nakon tog ...

kemijske boje

Home furnishings; Oriental rugs

Moderne sintetičke boje koje se koriste za bojenje orijentalnih tepiha nakon 1935.

Udio

Advertising; Billboard advertising

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated ...

Alternativni medij

Advertising; Billboard advertising

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

Željezna konstrukcija

Advertising; Billboard advertising

A length of steel or iron bent at a right angle along its long dimension, used as a support or structural framework.

Pristup

Advertising; Billboard advertising

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

Revidirana cirkulacija

Advertising; Billboard advertising

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...